books & design
magazines + zines : zines : indepth
Gum
Gum Magazine #2
 
lab price: $25.00
available: restocking
item #: ob-172

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R E V I E W
The second release from these guys ups the chewability factor to ridiculous levels. If you're unfamiliar with the Gum phenomenon, they basically play right into the minds of the people who are into this "street art/design" thing by spending as much time (& $) on the packaging as they do on the contents. Itís a nice system. So while this issue includes work from and interviews with such names as Espo, Dalek, Chris Yormick, Ray Bradbury, Nonconceptual, Interpol, Tim "Love" Lee, Cornelius, and others, the real star and fun is in the packaging. It's a big candy box which includes a 184 page hard bound book/magazine, a 44 page comic-type "activity" book with the music features, 9 pop trading cards, a View-Master reel, 1 pack of gummi Pumas, and 3 gumballs! The box even includes a little press-in gumball dispenser on the bottom. Too cool, too fun.