books & design
The Graphic Artist and His Problems Book
 
Hastings-House

lab price: $89.00
list price: $95.00
available: yes
item #: bk-338

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R E V I E W
If chapter titles like "Sans Serif as the expression of our age" interest you, this book is for you (Zoltan!). No, for real, this is another phenomenal Josef Muller Brockmann book. Penned and compiled by Brockmann himself, it is a cross between his History of Visual Communication book and the monograph Pioneer of Swiss Graphic design. He organizes his work and notable works of others into categories, and then writes short design theories (ie Uniformity in Advertising), based on the groupings. He'll break for indepth analysis on certain categories including the very informative chapter entitled "Science and Visual Communication." The last chapter is an actual lesson from the master himself entitled "A Training System for the Graphic Designer." This book does double duty also as a classic Swiss visual look book with hundreds of images, layouts, logo examples, and more, all placed in Brockmann's impeccable grid design. 200 pages, 1 chapter in color. Recommended.