This won numerous book design awards and even grabbed the honor as one of the "most beautiful Swiss books of 1998." Of course the content is just as crucial, as the master designer Kunz breaks down micro-aesthetic quality of letters, numbers, and punctuation; and the macro-aesthetics of typography and design elements working as a whole. Kunz provides examples from his own impressive body of work including the famous architectural posters he designed for Columbia. Visually, this book serves as a supreme piece of modern swiss design. 171 pages.

reviewed by the mgmnt