The latest Stones Throw family affair, Roc C comes with one of their best full lengths in a minute. His buddy Oh No handles production on most of the album and these guys sound right in tune with each other. I'll be honest, I don't know Roc C from a hole in the wall and I wasn't entirely sure that I wanted to get to know him better, but this album kinda hit me in the head. First things first, the beats are pretty frickin good all the way through. Seriously, Oh No hit him with some shit and his beats are real consistent. Second things second, Roc C has a good voice, strong presence and enough charisma that you want to find out what he's saying. "Hear Me Now(1)" got me interested, "Don't Stop(2)" made it apparent this was gonna have some shit, and by the time "Dirty Dirty(3)" came on I was ready to just let the whole album roll (we rarely do that on the mngmt side of the office. It's either pete's itunes on shuffle, jonesey's jukebox podcasts or the frogman on 45s). "R.O.C.(4)" with Dudley Perkins is one of my favorites from that dude, and the crew track "Watching You(5)" with Aloe Blacc, Oh No and Bizzy Bone is especially hitting. This is that solid Southern Cali hip hop, made for the walkmen, the beat heads and the cars… but it's not corny.

reviewed by the mgmnt