After the critically acclaimed A Strange Arrangement, Mayer Hawthorne releases another modern soul/r&b masterpiece. How Do You Do is a more polished and mature effort, where the Detroit artist explores more of the retro sounds that made him a phenomenon, with a glossy, modern touch. "Finally Falling" is a fun, more uptempo piece of pop-soul with an addictive hook, "Dreaming" showcases a similar lighthearted approach. "The Walk," with its 60s-inspired backing vocals, awesome horn stabs, and funny lyrics, is Mayer doing what he does best, and "Hooked," a Motown-inspired cut, is another standout. "No Strings," the warm, bubbly lead single produced by the Classixx, rounds out the album, which from the start to end is full of honest, achy, and feel-good moments that'll force you to keep pressing play. Recommended.
- music label: Universal / 2011
reviewed by nakinboots 10/2011