An absolutely stunning anthology of beat-heavy soul jams and love ballads from Now-Again, the same folks that brought you that awesome Soul Cal comp! Loving On The Flipside contains some of the most incredible baby-making jams this here reviewer has ever heard. The songs contained here, mostly overlooked funk 45 B-sides released between the years of 1966 and 1977, are a potent combination of sweet soul and deep funk - a style of music the label lovingly refers to as "sweet funk." It is the dichotomy of heavy funk rhythms with sweet, soulful harmonies that are at the root of the sweet funk genre, a combo heard through and through on every selection featured on the release. Obviously it is no easy task to find jams of this caliber, so Now-Again actually reached out to New York's Truth & Soul to help find more sweet funk swooners and beat-heavy ballads to round out the release. Thanks to their help, Loving On The Flipside features 21 sweet funk gems from the likes of the Darling Dears, The Equatics, Black Velvet, Black Exotics, Eunice Collins, Symphonic Four, Rhythm Machine, and many others. The double LP version is presented in deluxe gatefold packaging (similar to the Soul Cal comp) with 80 page, full color, perfect-bound book featuring extensive liner notes highlighting the artists featured on the compilation. CD version includes the book as well. Highly recommended.
- music label: Now-Again 2012